Content Strategy & Planning
The software and technology industries are under constant pressure to maximise ROI and ensure efficiency at every stage of development. A good content strategy and well-thought-out content plan can deliver unreasonable efficiency to your marketing efforts.
Where large marketing campaigns can be cost-prohibitive, time-consuming, and involve lots of moving parts—a robust technical content strategy can deliver rapid results that fast-moving industries need to stay relevant in the marketplace.
My content plans are built around the unique goals, plans, and budget of each individual business. By odentifying key performance indicators (KPIs), your current market foothold, and opportunities to take a leading position in search and social media ranking I can deliver content, strategy, and results that provide a distinct marketing advantage over the closest competition.
Content Creation
Technical content is critical to an effective and efficient digital marketing strategy, but it’s often difficult to produce.
Most high-quality technical content is specialised enough that many agencies and creators don’t have the experience or expertise to produce convincing copy. For a technical audience, this means content that sounds askew and invariably fails to convert due to lost credibility.
With years of experience in both software engineering and creating high-quality technical content capable of convincing and converting I can help you create the articles, ebooks, and white papers you need to effectively engage with your audience.
SEO
Technology companies are in one of the most fiercely crowded and competitive digital spaces around today. With more sources of information, competing online companies, and tech resources constantly being published—it can be hard to stand out from the crowd as a reliable source.
Increasing overall web traffic is one of the most common goals of most tech sites, but few know where to start. Every page needs tailored solutions that apply to their industry and its current state. Using today’s readily available tools and techniques will invariably increase a site’s search engine rankings and improve lead generation.
Good SEO is rarely about applying generic solutions to improve a specific result. Using unique experience and knowledge built up within the technology industry can lead to creating effective, affordable, and ground-breaking SEO results to achieve organic traffic growth in a short amount of time.
Inbound Marketing
Inbound marketing is often one of the biggest sticking points of software and technology companies. It’s often difficult to get started in finding the right tools or invest the time in learning the ropes.
Young technology companies are typically reluctant to invest towards inbound marketing because they feel their product is so innovative and new that it will sell itself. In the modern and highly competitive marketplace, however, audiences need more convincing and explanation before making the decision to adopt a new solution.
I often help technology-focused businesses grow their customer base using inbound marketing strategies that combine content strategy, SEO, web design and conversion rate optimization in conjunction with paid marketing.